An image must communicate
Let’s talk a little bit about pictures and why we love them.
Pictures can be beautiful. They can decorate a home or an office; be published in books, magazines and calendars; they can even win ribbons or prizes in contests. A breathtaking landscape can transport the viewer to another time and place, if only for a moment. A beautiful still life can capture a mood of serenity, warmth, even magic. A great portrait of a person can look into their soul, and let you share their smiles or tears. A great picture communicates. Think about it. There is a huge market out there for photographs because publishers know that the people who buy their materials will be drawn to good photographs that reach out to them. Visual communication is something that we’re all born being able to relate to. The subjects out there to take pictures of are limitless. The only boundaries are within your mind.
But what makes a photograph successful? The answer is a fairly simple one, and you can improve your photography today by learning a few very basic rules.
One caveat, however. As the old saying goes, rules are meant to be broken. Some of my favorite photographs very purposely break a lot of the basic “rules” of photography. But to break the rules in a way that enhances a photograph and effectively turns it into a great photo, you first have to know the rules and have a reason for wanting to break them…
~from the article Composition and Impact